Most Read Articles of 2025
Take a moment to dive into the pieces you and your fellow readers turned to most this year.
Society
Latest Stories
Save the Date—Neuropaz 2026: Hard Truths & Paths Forward
In February, Behavioral Scientist will team up with the peace science organization Neuropaz to host an online event exploring the latest work and thinking at the intersection of behavioral science and peace and conflict.
Why Don’t People Return Their Shopping Carts? A (Somewhat) Scientific Investigation
For reasons I can’t fully explain, people’s failure to return their carts bothers me more than it probably should. But then I realized I can do something about it.
Older Stories
Our Hypocrisy Blind Spot
For our politics to function, we must find a balance between letting all hypocrisy slide and trying to eradicate hypocrisy completely.
The Cognitive Contradictions That Shape Who Runs the Household
There’s a puzzling inconsistency in the way couples deploy their skills at work and at home.
The Power of Asking ‘How?’
Humans love to ask, “Why?” But when it comes to our behavior, it can often be more productive and compelling to ask, “How?”
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