Crafting floral masterpieces that disappear within hours, dealing with the eccentricities of wealthy clients, and making 3:00 a.m. runs to the flower market with Paul Hawkins, a floral decorator in England. Why is it a no-no to mix red and white flowers? And what’s it like to design floral decorations for royalty?
You can see some of Paul’s work on his Instagram page.
About What It’s Like to Be…
In each episode of What It’s Like to Be…, bestselling author Dan Heath speaks with someone about what it’s like to walk in their (work) shoes. Behavioral Scientist serves as a distribution partner with episodes released every other week. Learn more about the podcast’s mission of “slow curiosity” here, and head here to get Dan’s reflections on how the mission is going after a year of conversations.
The “Floral Decorator” episode of What It’s Like To Be… featured Paul Hawkins. It was produced and edited by Matt Purdy. Copyright © 2025 by Dan Heath. All rights reserved.
