Dan Heath

Dan Heath is the New York Times bestselling coauthor/author of six books, including Made to Stick, Switch, and The Power of Moments. His most recent book is Reset: How to Change What’s Not Working. He also hosts the award-winning podcast What It’s Like to Be…, which explores what it’s like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more).

Culture

What It’s Like to Be…a Dog Groomer

Sculpting mullets on Havanese, enduring countless bites, and surviving level-five furnadoes with Aaron Williams, a dog groomer in Alabama. Why is the grooming table his most powerful psychological tool? And which part of the grooming process is most dreaded by dogs?