Sculpting mullets on Havanese, enduring countless bites, and surviving level-five furnadoes with Aaron Williams, a dog groomer in Alabama. Why is the grooming table his most powerful psychological tool? And which part of the grooming process is most dreaded by dogs?
You can see Aaron in action at his YouTube channel.
About What It’s Like to Be…
In each episode of What It’s Like to Be…, bestselling author Dan Heath speaks with someone about what it’s like to walk in their (work) shoes. Behavioral Scientist serves as a distribution partner with episodes released every other week. Learn more about the podcast’s mission of “slow curiosity” here, and head here to get Dan’s reflections on how the mission is going after a year of conversations.
The “Dog Groomer” episode of What It’s Like To Be… featured Aaron Williams. It was produced and edited by Matt Purdy. Copyright © 2026 by Dan Heath. All rights reserved.
