Defaults Are Not the Same by Default
A new meta-analysis reveals when and where one of behavioral science’s most successful nudges works best (or not at all).
Shannon Duncan
Shannon Duncan is the associate director for the Center for Decision Sciences at Columbia Business School. Her work at the center focuses on choice architecture, number of choice options, and risk-taking behaviors. She holds a MS in Neuroscience from Teachers College at Columbia and will be joining the University of Pennsylvania's Wharton School in Fall 2019 to begin her PhD in Marketing.