How Can Governments and Businesses Avoid the ‘Big Mistake?’
He talked about how often policymakers, in his opinion, not only missed the power of social norms and influence, they often inadvertently used them in a way that actually backfired.
Books
How Do We Solve the Last Mile?
Some of society’s stickiest problems aren’t a failure of intention, importance, or value. They’re the result of a failure to understand human behavior at the last mile—the final stage where desires and plans must turn into action.
A Lawyer, an Economist, a Marketer, and a Behavioral Scientist Go into a Bar…
No matter who you are, whether you are selling soap or shampoo, whether you are a government looking after the welfare of citizens, or an agency promoting financial well-being and better health, or an institution that is responsible for collecting taxes, you are in the business of changing people’s behavior.
The High Cost of Not Doing Experiments
We can pay dearly, in blood, treasure, and well-being, for experiments that aren’t done. In the nearly fifty years that Head Start has been in existence, we have spent $200 billion on it.
Show Me the Meaning! A Review of Barry Schwartz’s Why We Work
The television show Mad Men gets much of its insight from holding up a bygone work era to spotlight just how much societal views have changed in a short time and how unenlightened those notions seem today in retrospect.
How Incentives Hinder Innovation
Imagine you are a CEO intent on increasing your employees’ creativity so that your company can be more innovative.