Customer Segmentation Needs a Behaviorally Informed Upgrade
We have the technology and behavioral science know-how to approach market segmentation as something that’s ongoing and dynamic, rather than set once and static.
Commentary
The Supreme Court Overturned Roe. Will Americans’ Views Toward Abortion Change?
We’ve spent the past few years trying to understand the social psychological impact of major Supreme Court decisions. Here’s what our data suggest about the Dobbs v. Jackson ruling.
How Psychology Could Change the Way We Understand Consent
The is more to consent than its legal definition. Understanding how people experience consent has important implications for a variety of social issues, including medical decisions and interactions with law enforcement.
Six Prescriptions for Applied Behavioral Science as It Comes of Age
Applied behavioral science is at a critical juncture. Our efforts at this stage will determine whether the field matures in a systematic and stable manner, or grows wildly and erratically.
An In-The-Box Method for Creative Problem Solving
The solution to your problem has been discovered by someone, somewhere before.
Behavioral Jurisprudence: Law Needs a Behavioral Revolution
There is now a large body of empirical work that calls into question the traditional legal assumptions about how law shapes behavior.