What’s the Goal of the Goal?
When we lock into a particular goal too quickly, we blind ourselves to alternate routes forward that might have been better and easier. We can avoid this trap by asking ourselves one simple question.
When we lock into a particular goal too quickly, we blind ourselves to alternate routes forward that might have been better and easier. We can avoid this trap by asking ourselves one simple question.
Better street design, safer cars, and driver education programs offer promising paths to safer roads, but their success still depends on something more fundamental—the decisions we make behind the wheel.
The day is never coming when all the other stuff will be “out of the way,” so you can turn at last to building a life of meaning and accomplishment that hums with vitality. For finite humans, the time for that has to be now.
The history of behavioral science is minuscule relative to its future. As we look ahead, what questions will behavioral scientists be called upon to answer?
In June 2012, North Waziristan’s Taliban leader issued a fatwa banning polio vaccination campaigns. The violence came swiftly.
As important as our ideas are the words we choose to represent them. If we’re not careful, they can take on a life of their own.