How “Social Penumbras” Explain Shifts in Attitudes Toward Different Social Groups
Why have some groups fighting for acceptance been successful while others have not? It’s about who you know and how many know you.
May 03rd, 2021
social norms
April 26th, 2021
Research Lead: An Unexpected Sense of Culpability, Sifting Through Positive Reviews, Social Tipping Points, and More
The Research Lead is a monthly digest connecting you to noteworthy academic and applied research from around the behavioral sciences. Here are our picks for April 2021.
March 01st, 2021
To Scale Behavior Change: Target Early Adopters, Then Leverage Social Proof and Social Pressure
How do you change behavior when the stakes are high and rewards uncertain? For a group fostering sustainable farming in Colombia, the key was understanding who was resistant and why, then tapping into social proof and social pressure at the right times.
February 22nd, 2021
Research Lead: Two Vaccine Megastudies, the Greta Effect, Psychology’s Global Blindspot, and More
The Research Lead is a monthly digest connecting you to noteworthy academic and applied research from around the behavioral sciences. Here are our picks for February 2021.
March 02nd, 2020
Putting Peer Pressure to Work: A Q&A with Robert Frank
Economist Robert Frank used to believe that any individual action a person takes to reduce their carbon footprint would have a tiny, negligible impact on the planet. He’s changed his mind.
November 11th, 2019
Fear of Flying Solo? Don’t Panic, There Are Benefits to Venturing Out Alone
It may feel awkward to go out by yourself, but don’t be worried. Here are the reasons why venturing out alone is better than you think.
September 16th, 2019
Keeping Up with the Joneses at Burning Man—for the Collective Benefit
For all its differences, Burning Man carries many of the same rules as our current society—but with some important twists.
September 09th, 2019
Understanding Cultural Differences Around Social Norms
Research on tight and loose cultures helps reveal why societies differ on concepts like openness and order.
