When African-American NFL quarterback Colin Kaepernick refused to stand for the national anthem in August 2016, he said it was in protest of “a country that oppresses Black people and people of color.”
If the maxim of nudges is “Keep it simple,” it has a counterpart for self-interested choice architects: Make it complex.
On a winter day in 2013, it was so cold at Lambeau field, home of the NFL’s Green Bay Packers, that the stadium’s beer and soda machines froze.
Olympic athletes are masters of preparation. Most of us are aware of the years of physical training the athletes endure to compete at the highest level. But there’s a significant mental aspect to their preparation as well.
