We don’t have a great understanding of how long nudges last or how effective they are if repeated. An experimental tax-paying prompt aimed at organizations provides new insight into these questions.
It’s little wonder that people would believe that higher taxes would make them feel bad. But this is a cognitive error, pure and simple.
Special interests in the U.S. want the tax process to be opaque and difficult. Is it any wonder Americans hate taxes?
With Tax day less than two weeks away, my guess is that you fall into one of two camps.
