Staying Smart in a Smart World: A Conversation with Gerd Gigerenzer
A deeper understanding of what algorithms do and how they’re being deployed can save us from the whiplash between reverence and resignation.
October 17th, 2022
technology
August 31st, 2022
One Data Point Can Beat Big Data
In an unstable world, big data isn’t always best. Reducing the amount of complexity can lead to more accurate predictions.
April 19th, 2022
The Craft of Forecasting Our Possible Futures: A Conversation with Jane McGonigal
Jane McGonigal designs simulations that transport people into possible futures to test our response to the threats, risks, and challenges we might face. And to help us feel less anxious, more creative, and helpful as we forge ahead.
The Five Vital Signs of a Scalable Idea and How to Avoid a Voltage Drop
One of the first steps to reaching scale is not losing steam as your idea grows. Here are five specific and universal causes of voltage drops and how to avoid them.
December 22nd, 2021
Most Read Articles of 2021
Take a moment to dive into the pieces your fellow behavioral science enthusiasts read most this year.
December 01st, 2021
Research Lead: Mistaking Google’s Knowledge for Your Own, Oversimplifying Effects of Tech, Scientists ‘Donate’ a lot of Time to Journal Publishers, and More
The Research Lead is a monthly digest connecting you to noteworthy academic and applied research from around the behavioral sciences. Here are our picks for November 2021.
November 16th, 2021
Designing Transport for Humans, Not Econs
It’s common to hear that transport providers are “simply getting people from A to B”: a low-bar ambition that misses the real purpose of much travel.
October 18th, 2021
How Netflix’s Choice Engine Drives Its Business
Netflix’s landing page is full of choice architecture tools—plausible paths, smart defaults, and carefully curated descriptions. But it doesn’t do all of the work itself. The platform takes cues from you, too.
May 24th, 2021
India’s Digital Samaritans: Can Social Media Be a Force for Good?
The prevailing public and media narrative about social media has often focused on the negatives. Yet social media platforms have proved crucial during India’s COVID-19 crisis. Here’s how we can make sense of it all.
May 17th, 2021
“Just Following Orders” Doesn’t Let You Off the Hook Psychologically
How does our level of agency over a decision influence how culpable we feel, when that decision leads to death?
