Early Edutainment: The Behavioral Scientist’s Guide to Fairy Tales
Fairy tales exemplify behavioral science in action (even if it’s unintentional), illustrating the power stories have to influence our thoughts and behavior.
Behavioral Design
Why Behavioral Scientists Need to Think Harder About the Future
Thinking carefully and creatively about the distant future can sharpen our thinking about the present, even if what we imagine never comes to pass.
Knowing When Tech Does (and Doesn’t) Promote Positive Relationships
Could teenagers actually be getting something meaningful and real out of all that texting?
What Voting and Flu Shots Have in Common
Most of us agree that voting and getting a flu shot are good and important. Despite that, most of us don’t do them.
Building a Culture of Voting Through Choice Architecture
Companies, government entities, and nonprofits could—and should—design nonpartisan tools to build a culture of voting.
“Talking Shit” Pays Off for Landlords and Tenants in Developing Cities
Failing to communicate about toilet sanitation has real implications for health and safety, especially for the millions of people in developing cities where a lack of infrastructure means toilets are often unclean and unsafe.