What It Takes to Make Good Decisions: Judgment, Not Calculation
The real work in deciding is not in the calculation, but all the thinking that surrounds it.
Books
Why Rational Choice Theory Should Not Be the Standard for Good Decisions
A half century of research on how people make decisions has shown that rational choice theory fails to describe how people do choose. Nevertheless, it has remained at the center of things, as the normative answer to questions about how people should choose.
A Day in the Life
The theory that underpins much of decision-making science falls short as a way to think about how we actually make decisions and how decisions should be made.
Behavioral Scientist’s Notable Books of 2025
Our list of noteworthy behavioral science books published in 2025.
Our Hypocrisy Blind Spot
For our politics to function, we must find a balance between letting all hypocrisy slide and trying to eradicate hypocrisy completely.
The Cognitive Contradictions That Shape Who Runs the Household
There’s a puzzling inconsistency in the way couples deploy their skills at work and at home.