Nudge: Preface to the Final Edition
Richard Thaler and Cass Sunstein recently decided to update “Nudge.” Why now and what’s new? They explain in their preface to the “final edition.”
Richard Thaler and Cass Sunstein recently decided to update “Nudge.” Why now and what’s new? They explain in their preface to the “final edition.”
For too long, the field has confused its limitations with powerlessness.
We don’t have a great understanding of how long nudges last or how effective they are if repeated. An experimental tax-paying prompt aimed at organizations provides new insight into these questions.
The prevailing public and media narrative about social media has often focused on the negatives. Yet social media platforms have proved crucial during India’s COVID-19 crisis. Here’s how we can make sense of it all.
The need for parenting allies isn’t unique to our time and place in history—it’s part of our biology.
We have a tendency to think other people know the same things we do, which means we often miss out on a great strategy for behavior change.