What’s in a Name? The Role of Expectations, and Reality, in Our Judgements
When marketers set expectations that are too great (or not great enough) they can run into trouble.
Commentary
What Voting and Flu Shots Have in Common
Most of us agree that voting and getting a flu shot are good and important. Despite that, most of us don’t do them.
Building a Culture of Voting Through Choice Architecture
Companies, government entities, and nonprofits could—and should—design nonpartisan tools to build a culture of voting.
“Talking Shit” Pays Off for Landlords and Tenants in Developing Cities
Failing to communicate about toilet sanitation has real implications for health and safety, especially for the millions of people in developing cities where a lack of infrastructure means toilets are often unclean and unsafe.
The Study Premortem: Why Publishing Null Results Is Only the First Step
How can we design studies so that we learn from them, even if they “fail?”
The System for Reporting Sexual Harassment Is Broken—Here’s How to Fix It
How can we ask people to remember and report workplace harassment without compromising their identities while also building strong cases?