Products as People: Using Psychology to Make Your Brand Attractive
How can we use what makes people attractive to make brands attractive?
Commentary
How the Behavioral Immune System Influences Attitudes Toward Immigration
In political rhetoric, individuals from unfamiliar and marginalized groups have often been compared both to vectors of disease and to vermin.
The Risks of Ignoring the Brain
A friend of mine was skeptical about whether behavioral scientists actually need to understand the brain.
No, Sugar Isn’t the New Heroin
More so than fat or calories themselves, sugar is considered the most dangerous thing you can consume and has been compared, even by scientists, to heroin.
Rethinking Autism: From Social Awkwardness to Social Creativity
We’re now understanding what people on the autism spectrum have rather than what they lack.
When Harm Helps: Building Choice Architecture for Investors
How can we design a system for investors that allows for potentially harmful behavior but minimizes the harm such behavior causes?