The Future of Nudging Will Be Personal
While a nudge might appear effective because a population benefited on average, at the individual level the story could be different. It’s time nudges got personal.
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While a nudge might appear effective because a population benefited on average, at the individual level the story could be different. It’s time nudges got personal.
As we enter the second post-Nudge decade, policymakers should consider and evaluate how their nudges are being interpreted to ensure they have the intended effects.