Netflix’s landing page is full of choice architecture tools—plausible paths, smart defaults, and carefully curated descriptions. But it doesn’t do all of the work itself. The platform takes cues from you, too.
While a nudge might appear effective because a population benefited on average, at the individual level the story could be different. It’s time nudges got personal.
As we enter the second post-Nudge decade, policymakers should consider and evaluate how their nudges are being interpreted to ensure they have the intended effects.
