Designing, developing, and implementing products and programs is hard. Behavioral scientists can help. But only if you understand the roles they can play, the problems they can solve, and how they can add value to an organization like yours.
Where there’s sludge, there’s an end user who’s come off worse. Understanding how to remedy sludge comes down in part to understanding the motives behind it.
New research indicates that consumers are catching on and may be annoyed by certain nudges, potentially limiting their effectiveness.
When marketers set expectations that are too great (or not great enough) they can run into trouble.
How can we use what makes people attractive to make brands attractive?
Jonah Berger examines our constant struggle to be not too different and not too similar.
