What’s in a Name? The Role of Expectations, and Reality, in Our Judgements
When marketers set expectations that are too great (or not great enough) they can run into trouble.
November 06th, 2018
marketing
June 22nd, 2017
Products as People: Using Psychology to Make Your Brand Attractive
How can we use what makes people attractive to make brands attractive?
July 03rd, 2016
How Other People Influence You and Why That’s Ok
Jonah Berger examines our constant struggle to be not too different and not too similar.
