Customer Segmentation Needs a Behaviorally Informed Upgrade
We have the technology and behavioral science know-how to approach market segmentation as something that’s ongoing and dynamic, rather than set once and static.
July 18th, 2022
marketing
April 12th, 2021
Four Roles for a Behavioral Scientist within Your Organization
Designing, developing, and implementing products and programs is hard. Behavioral scientists can help. But only if you understand the roles they can play, the problems they can solve, and how they can add value to an organization like yours.
November 30th, 2020
Intentional and Unintentional Sludge
Where there’s sludge, there’s an end user who’s come off worse. Understanding how to remedy sludge comes down in part to understanding the motives behind it.
June 12th, 2019
Consumers Are Becoming Wise to Your Nudge
New research indicates that consumers are catching on and may be annoyed by certain nudges, potentially limiting their effectiveness.
November 06th, 2018
What’s in a Name? The Role of Expectations, and Reality, in Our Judgements
When marketers set expectations that are too great (or not great enough) they can run into trouble.
June 22nd, 2017
Products as People: Using Psychology to Make Your Brand Attractive
How can we use what makes people attractive to make brands attractive?
July 03rd, 2016
How Other People Influence You and Why That’s Ok
Jonah Berger examines our constant struggle to be not too different and not too similar.
