Applying behavioral science in one of the most diverse countries in the world is not easy. But the work offers lessons for behavioral scientists everywhere.
Humans are remarkably sensitive to how we bundle and divide tasks and choices. We can use that quirk to help realize our aspirations.
When people discover that they don’t know as much as they thought they did, something interesting happens: their political attitudes become less extreme.
Most disaster risk assessments make the mistake of treating human behavior as constant over time, and that’s a problem.
Cass Sunstein is a potent blend of scholar and scientist—an intellectual who is perpetually testing and sharpening his own theories through the collaborative process.
