The fossil fuel industry has come up with sneaky new tactics to keep us from acting on climate change. Michael Mann shows us how to identify (and overcome) their anticlimate strategies.
How do you change behavior when the stakes are high and rewards uncertain? For a group fostering sustainable farming in Colombia, the key was understanding who was resistant and why, then tapping into social proof and social pressure at the right times.
Changing behavior was the only choice to address the water shortfall and drought that almost turned the taps off in Cape Town.
After years of trying to contort myself into a sustainable lifestyle and feeling guilt when I failed, I realize that I never had a chance.
Beneath the science of behavior change are real stories and real lives. We must never lose focus of the value changing behavior can have to a community or an individual.
Behavioral scientists have a crucial role to play in the world’s quest for environmental sustainability. But to realize the potential of our work, we need to work with designers not just end users.