How Cape Town Used Behavioral Science to Beat Its Water Crisis
Changing behavior was the only choice to address the water shortfall and drought that almost turned the taps off in Cape Town.
Environment
If You Care About the Environment, Stop Feeling Guilty. Feel Angry Instead.
After years of trying to contort myself into a sustainable lifestyle and feeling guilt when I failed, I realize that I never had a chance.
Changing Lives to Create A Sustainable World: A Lesson from Selayar Island
Beneath the science of behavior change are real stories and real lives. We must never lose focus of the value changing behavior can have to a community or an individual.
To Achieve Sustainability, We Need to Go Upstream in the Design Process
Behavioral scientists have a crucial role to play in the world’s quest for environmental sustainability. But to realize the potential of our work, we need to work with designers not just end users.
The False Promises of Green Materialism
Buying less, and not buying green, is associated with greater well-being and lower psychological distress.
Climate Change and Our Emerging Cultural Shift
Building a livable world requires a new understanding of our species’ role on Earth. Reorienting this sense of self is something that all of us must confront. Easier said than done, perhaps. But here’s where it might start.