What It’s Like to Be…a Life Insurance Salesman

Overcoming “soft objections,” hustling to line up meetings, and navigating the line between business and friendship with David Johnson, a third-generation life insurance salesman. What is the mistake that “ruins careers” for salespeople? And what is a “feed list”?

View the episode transcript

About What It’s Like to Be…
In each episode of What It’s Like to Be…, bestselling author Dan Heath speaks with someone about what it’s like to walk in their (work) shoes. Behavioral Scientist serves as a distribution partner with episodes released every other week. Learn more about the podcast’s mission of “slow curiosity” here.


The “Life Insurance Salesman” episode of What It’s Like To Be… featured David Johnson. It was produced and edited by Matt Purdy. Copyright © 2024 by Dan Heath. All rights reserved.