How Behavioral Science Can Be Good for Business
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Can behavioral science help end poverty? We think so, and we have a few ideas.
There is another way—a way that leads to happier workers, more fulfilling work, and more successful companies.
It’s well documented that the consequences of childhood poverty are immediate and long-lasting. By their first day in school, children in poverty score worse than their middle and upper class peers on nearly every developmental measure from language use to attention skills.
We looked into the science behind BeeLine Reader, which was recently awarded first prize in a Social Entrepreneurship competition at Stanford University, and another speed-reading app, Spritz, to find out more about how they work and if they work.