Weapons of Mass Persuasion: Tracing the Story of Psychological Targeting on Social Media
A rigorous assessment of whether psychological targeting on social media can influence our behavior has remained elusive. Until recently.
Commentary
The Real Opportunities for Empowering People through Behavioral Science
There’s much to be gained by broadening out from designing choice architecture with little input from those who use it. But we need to change the way we talk about the options.
It’s a Bouba, Not a Kiki: The Relationship Between Sound, Form, and Meaning
We don’t assume that we can understand the meaning of words based on their sound alone. But a long history of research in psycholinguistics hints that we’re better at it than we might think.
Rewiring Organizations for Behavioral Science
If behavioral science is baked into the core structures of the organization, then it will continue to produce benefits, regardless of the leadership’s decorative preferences.
Let’s Talk Less About ‘Irrationality’
The term “irrationality” may encourage overconfidence that prevents behavioral scientists from looking more deeply into what’s driving behavior.
What We Gain from More Behavioral Science in the Global South
More work in the Global South means more opportunities to learn to address the systems-level challenges that often lie at the root of our most pressing problems.