The Magic of Knowing When to Use Concrete vs. Abstract Language
When trying to make language either more concrete or more abstract, one helpful approach is to focus on either the how or the why.
Commentary
Three Tensions Behavioral Design Must Navigate
Design’s development from buzzy hotshot to established practice offers insight into the path behavioral design could take and the choices it will face along the way.
To Make Cash Transfers Go Further, Customize for the Context
Cash-transfer programs have already been proven to alleviate poverty. With behaviorally informed customization, their positive impact can go even further.
Humans vs. AI in the Quest to Be the Bard of #BehavioralValentines
Will human or machine pen the perfect love poem for your behavioral valentine?
How Winning (or Losing) a Grammy Changes the Music Artists Make
Recent research shows how winning a Grammy can spark innovation, but losing one can snuff it out.
Doing Less Is Hard, Especially When We’re Overwhelmed
The more we have on our minds the harder it becomes to do less. But there’s hope.