Can We Create a Pattern Language for Behavioral Design?
Psychologies, especially as represented in lists of biases, point out problems. Developing a pattern language would point us to solutions.
Psychologies, especially as represented in lists of biases, point out problems. Developing a pattern language would point us to solutions.
BS (behavioral science) without creativity—indeed BS without a tiny little whiff of BS (meaning bullshit)—is actually suboptimal.
Writing reports and setting goals is the easy part. Turning those goals into practice is much tougher; as behavioral scientists know, there is often a gap between intention and action.
If behavioral science is baked into the core structures of the organization, then it will continue to produce benefits, regardless of the leadership’s decorative preferences.
The term “irrationality” may encourage overconfidence that prevents behavioral scientists from looking more deeply into what’s driving behavior.
More work in the Global South means more opportunities to learn to address the systems-level challenges that often lie at the root of our most pressing problems.
Design’s development from buzzy hotshot to established practice offers insight into the path behavioral design could take and the choices it will face along the way.
Cash-transfer programs have already been proven to alleviate poverty. With behaviorally informed customization, their positive impact can go even further.
But it’s exhausting when you’re one of the only ones carrying that weight.
Our list of noteworthy behavioral science books published in 2021.