Staying Smart in a Smart World: A Conversation with Gerd Gigerenzer
A deeper understanding of what algorithms do and how they’re being deployed can save us from the whiplash between reverence and resignation.
October 17th, 2022
decision making
October 03rd, 2022
Is Having Too Many Choices (Versus Too Few) Really the Greater Problem for Consumers?
A new study featuring more than 7,000 participants from six countries found that choice deprivation—a feeling of not having enough to choose from—not choice overload is the most common consumer experience.
December 09th, 2021
Behavioral Scientist’s Notable Books of 2021
Our list of noteworthy behavioral science books published in 2021.
October 18th, 2021
How Netflix’s Choice Engine Drives Its Business
Netflix’s landing page is full of choice architecture tools—plausible paths, smart defaults, and carefully curated descriptions. But it doesn’t do all of the work itself. The platform takes cues from you, too.
October 04th, 2021
Why You Should Always Switch: The Monty Hall Problem (Finally) Explained
The infamous problem even professors and mathematicians got wrong comes down to one unintuitive inference—in the Monty Hall problem, Monty Hall is God.
September 21st, 2021
Five Takeaways from Our Conversation with Richard Thaler about the Past, Present, and Future of Nudge
Richard Thaler corrects the record on organ donation, reveals why he wished the original subtitle included the phrase “choice architecture,” his thoughts on replication in behavioral economics, and what advice he’d give organizations looking to apply behavioral science.
August 23rd, 2021
Data-Driven Parenting: A Conversation with Emily Oster
Samuel Salzer and Aline Holzwarth speak to Emily Oster about her new book, The Family Firm, which provides data-driven advice for parenting children during their elementary school years.
August 02nd, 2021
Nudge: Preface to the Final Edition
Richard Thaler and Cass Sunstein recently decided to update “Nudge.” Why now and what’s new? They explain in their preface to the “final edition.”
June 07th, 2021
Behavioral Scientist’s Summer Book List 2021
Summer isn’t the same without a good reading list. Here are our behavioral science picks for summer 2021.
May 24th, 2021
A Conversation with Daniel Kahneman About ‘Noise’
Ten years on from “Thinking, Fast and Slow”, Kahneman is back with a new book, “Noise”, that will again have you questioning what you thought you knew about making decisions.
