Ask a Behavioral Scientist: Nir Eyal on how the “Regret Test” Makes for Good Ethics and Good Business
Tech makers should abandon Google’s vague motto, “Don’t be evil”—it’s too vague.
January 08th, 2018
nudge
December 27th, 2017
Most Popular Articles of 2017
From machine learning to mindfulness, Supreme Court decisions to new research on the time versus money trade-off, we hope you find our most popular articles of the year as compelling and useful as others have.
December 19th, 2017
Behavioral Science Jokes!
The behavioral science joke landscape was pretty bleak. Until now.
December 08th, 2017
Can Insurers Encourage Safer Teen Driving?
Road accidents are the number-one cause of death for young people worldwide. What can be done about it?
December 01st, 2017
The Tax Bill Avoids this Planning Fallacy (for Now)
The congressional tax overhaul avoids a common behavioral mistake that would have increased revenue in the short term at the expense of future tax revenue.
October 25th, 2017
Scaling Nudges with Machine Learning
By factoring in personality traits, situational features, and timing, we can better persuade people who want to be persuaded.
October 09th, 2017
We’re All Behavioral Economists Now
In the mid-60s, Chicago economist Milton Friedman coined the phrase “We’re all Keynesians now.” Half a century later, we might say instead: “We’re all behavioral economists now.”
Richard Thaler Wins Nobel Prize in Economics
Richard Thaler, an economist at the University of Chicago’s Booth School of Business, is this year’s recipient of the Nobel Prize in Economics.
August 10th, 2017
Cass Sunstein: Picking vs. Choosing
I was much influenced by a brilliant, pathbreaking paper, “Picking and Choosing,” by Edna Ullmann-Margalit and Sidney Morgenbesser.
June 27th, 2017
Gambling on the Dark Side of Nudges
If the maxim of nudges is “Keep it simple,” it has a counterpart for self-interested choice architects: Make it complex.
