How Do We Solve the Last Mile?

Some of society’s stickiest problems aren’t a failure of intention, importance, or value. They’re the result of a failure to understand human behavior at the last mile—the final stage where desires and plans must turn into action.

Executive Order Formally Establishes US ‘Nudge Unit’

On Tuesday President Barack Obama issued an executive order formally establishing the White House Social and Behavioral Sciences Team while also directing federal agencies to examine how they can use behavioral science to improve outcomes for citizens across the United States.

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