Scaling Nudges with Machine Learning
By factoring in personality traits, situational features, and timing, we can better persuade people who want to be persuaded.
October 25th, 2017
nudge
October 09th, 2017
We’re All Behavioral Economists Now
In the mid-60s, Chicago economist Milton Friedman coined the phrase “We’re all Keynesians now.” Half a century later, we might say instead: “We’re all behavioral economists now.”
Richard Thaler Wins Nobel Prize in Economics
Richard Thaler, an economist at the University of Chicago’s Booth School of Business, is this year’s recipient of the Nobel Prize in Economics.
August 10th, 2017
Cass Sunstein: Picking vs. Choosing
I was much influenced by a brilliant, pathbreaking paper, “Picking and Choosing,” by Edna Ullmann-Margalit and Sidney Morgenbesser.
June 27th, 2017
Gambling on the Dark Side of Nudges
If the maxim of nudges is “Keep it simple,” it has a counterpart for self-interested choice architects: Make it complex.
June 13th, 2017
When Harm Helps: Building Choice Architecture for Investors
How can we design a system for investors that allows for potentially harmful behavior but minimizes the harm such behavior causes?
May 22nd, 2017
The Brains Behind Behavioral Science
A friend of mine shared this simple thought: “My ultimate goal is to change people’s behavior. Behavior change techniques are powerful enough tools. I do not need to know what the brain does.”
May 02nd, 2016
Are Nudges Good? Prove It!
How can we be sure the positives of nudging outweigh the negatives?
April 06th, 2016
Haven’t Finished Your Taxes? Planning Prompts Help Turn Intention into Action
With Tax day less than two weeks away, my guess is that you fall into one of two camps.
April 04th, 2016
Nudgespotting: Back to School
We’ve all witnessed it: it’s the end of the semester and the professor’s office is overflowing with nervous students. They’re asking for extra credit, extra assignments, or just a little extra sympathy.
