What It’s Like to Be…a Creative Director

Churning out creative possibilities on tight timelines, crafting bespoke stock images with help from AI, and pitching unique ideas to risk-averse clients with Jo Skillman, a creative director in Texas. Why do a lot of creative directors grind their teeth at night? And what is a “swoop and poop”?

View the episode transcript

About What It’s Like to Be…
In each episode of What It’s Like to Be…, bestselling author Dan Heath speaks with someone about what it’s like to walk in their (work) shoes. Behavioral Scientist serves as a distribution partner with episodes released every other week. Learn more about the podcast’s mission of “slow curiosity” here.


The “Creative Director” episode of What It’s Like To Be… featured Jo Skillman. It was produced and edited by Matt Purdy. Copyright © 2024 by Dan Heath. All rights reserved.