The behavioral insights approach to design has often been top-down. A priority moving forward should be to incorporate more reflexive, dynamic, and nuanced forms of behavioral change. One promising way of doing so is to adapt principles from human centered design.
Statistical noise is nearly universally considered an impediment to sound decision-making. But what seems like noise to those shaping the rules may actually be critically important to those on the receiving end.
In addition to creating a COVID-19 vaccine, we need a major push to understand how people will react to it. Here are the questions we need to ask now to get ahead of the potential behavioral challenges.