Realistic Reasons to be Bullish on Nudging
Nudges won’t solve every problem, but they can help solve two hard problems. And that’s reason to be optimistic about their future.
Nudges won’t solve every problem, but they can help solve two hard problems. And that’s reason to be optimistic about their future.
But it’s exhausting when you’re one of the only ones carrying that weight.
A recent pair of articles offer wildly different verdicts on nudges, and show how we urgently need a new kind of debate.
Applied behavioral science is at a critical juncture. Our efforts at this stage will determine whether the field matures in a systematic and stable manner, or grows wildly and erratically.
The solution to your problem has been discovered by someone, somewhere before.
Jane McGonigal designs simulations that transport people into possible futures to test our response to the threats, risks, and challenges we might face. And to help us feel less anxious, more creative, and helpful as we forge ahead.