Ask a Behavioral Scientist: Nir Eyal on how the “Regret Test” Makes for Good Ethics and Good Business
Tech makers should abandon Google’s vague motto, “Don’t be evil”—it’s too vague.
Tech makers should abandon Google’s vague motto, “Don’t be evil”—it’s too vague.
How do we make the most out of the unique situations the holidays offer while also keeping ourselves out of trouble?
To tie a bow on all the interesting and important work that came across our desks in 2017, our editorial team got together and compiled a list of our personal favorites.
Road accidents are the number-one cause of death for young people worldwide. What can be done about it?
A friend of mine was skeptical about whether behavioral scientists actually need to understand the brain.
The news is full of stories like these: The most powerful hurricane in history hits Mexico. California endures a record-breaking drought. 2015 is on track to be the warmest year ever recorded.
Some of society’s stickiest problems aren’t a failure of intention, importance, or value. They’re the result of a failure to understand human behavior at the last mile—the final stage where desires and plans must turn into action.
No matter who you are, whether you are selling soap or shampoo, whether you are a government looking after the welfare of citizens, or an agency promoting financial well-being and better health, or an institution that is responsible for collecting taxes, you are in the business of changing people’s behavior.
When I wrote an article for The Atlantic about a year ago arguing for the importance of a Council of Psychological Advisors, I was motivated by frustration that policy makers fail to take advantage of the best that psychology has to offer when it comes to formulating and implementing public policy.